Specialized discipline, Graphic Design, is a subcategory of Visual communication and is primarily focused on conceptualising, planning and communicating insights, experiences, information and ideas through utilization of textual content along with graphics or visual elements such as illustrations, images, photographs, typography etc. for attractive websites, comprehensive marketing & advertising campaigns, OOH, signage and print materials. In other words, Graphic designers are responsible for crafting visual solutions to communication challenges. Furthermore, Graphic design entails specializations such as motion graphics, animation, computer graphics, website graphic designs etc.  

Graphic Designs can be categorized into:

  • Visual identity graphic design
  • User interface graphic design
  • Motion graphic design
  • Publication graphic design
  • Packaging graphic design
  • Marketing & advertising graphic design
  • Environmental graphic design
  • Art and illustration 

Career Options: On completion of graphic designing course, aspirants can avail multiple opportunities. Few of prospects are mentioned as under:    

  • Advertising Art Director: He collaborates with a copy writer and is responsible for developing innovative ideas for creative visual concepts basis the insights gained from life. These distinct visualisations are utilized in advertising campaigns that are released across platforms such as television, cinema, digital medium, press & radio etc. 
  • Graphic Designer: He must possess a creative flair along with being equipped with competencies in use of industry software like Adobe illustrator, photoshop etc. He understands the brief from client or account manager or creative director and develops artistic concepts for use in advertising, websites, posters, online games, product packaging, corporate identity, exhibitions, corporate communications and displays etc. 
  • Packaging Designer: He must possess a deep understanding of branding, market trends, colour theory and typography as well as consumer behavioural psychology and basis this, he designs innovative beautiful packaging that not only protects the product during shipping, but also communicates brand identity & product features besides laws & regulations that needs to appear on packaging like nutrition information or country of origin etc. 
  • Animator: An animator utilizes still images, hand-drawn pictures, illustrations, photographs etc. to create frames that are then stitched together in a sequence to portray a simulation of movement, and this is known as animation. Animators work with softwares like 2D, 3D model-making, stop-frame or computer-generated animation etc. and the produced content is utilized in TV, Films, videogames, internet etc. 
  • Web Designer: He is responsible for designing web pages, apps and websites including its various aspects like drop-down options, navigation menus, UI/UX as well as various animations etc. so as to ensure a delightful experience for customer. He also needs to make sure that the designed website, app etc. are in-line with the company vision and follows brands language. 
  • Exhibition Designer: He is accountable for conceptualizing & designing large commercial public exhibitions, trade shows, showcase events, cultural exhibitions for museums and conferences for trade, industry or education besides temporary displays for retailers and businesses etc. He needs to understand client brief as well as brand requirements and accordingly develop displays that are practical, communicates brand’s message, and have an aesthetic appeal   
  • Concept Artist: He utilizes his creative skills to create characters, places, creatures, moods, environment or worlds that do not exist. Any project that entails a visual story will require a concept artist. Therefore, he can work across different spheres of visual media, like comic books, animation, gaming and films. 

Register now for graphic design course and craft your career.
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